"Some is not a number, soon is not a time." Perhaps these words from Dr. Don Berwick sum up how critical it is that each and every child healthcare provider keeps the spirit of advocacy burning brightly in their quest to prevent childhood injuries. As one of the leading causes of morbidity and mortality during childhood in the United States, injuries should garner more attention given that most are preventable. Deciding tomorrow to solve today’s problems is not enough. One preventable injury is too many.

Although the number of product recalls each day may seem reassuring to some that industry is serving the public good by remaining vigilant, it is less reassuring to realize that most of these recalls do little to remove products from consumers’ homes. It is alarming to find that many products marketed to families have little to no testing done to assure their safety. Even more alarming is the realization that the Consumer Product Safety Commission (CPSC) has little to no power to enact or enforce product safety standards.

This issue of Pediatric Annals should serve as a "wake-up call" to all child healthcare professionals that we are literally "on the front lines" in the battle to prevent injuries to children by providing anticipatory guidance as well as alerting families to any product recalls. After reviewing this issue, the participant will be better prepared to serve as an educator of parents, a resource to communities, and an advocate for change.